The name AuraBenaras signifies the Aura of 'Handloom industry' that surrounds the ancient city of Benaras. AuraBenaras stands for three ideals Culture, Simplicity and Elegance. As the name suggests we belong from benaras, the holiest city in India. The cultural capital of India, has great historical and religious significance. The city is equally important as a Brocade Weaving center throughout the country.
Our Vision is to increase the popularity of Handloom products not only in India but all across the world. Today, we see more youngsters wearing a saree than we saw during our growing up years. With the Indian government taking more steps towards promotion of handloom products, and the new found interest and appreciation for the product among this generation, we will also look forward to add more to the already glorious history of the craft.
AuraBenaras promises its family that we will try to bring a smile on your face with our products. We promise we will never compromise on quality and will provide finest quality of products at the lowest prices. We promise we will bring back the Handloom Industry to the top and achieve its right place.